Business Overview

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AdTech Dynamic
Matching Technology Services

Core Service System

  • Efficient Matching
    Engine Function

    It can convert customers' delivery requirements into high-dimensional feature vectors, and quickly and accurately calculate the cosine similarity with the multi-dimensional tag vectors of traffic packages to achieve deep traffic matching.

  • Predictive Modeling
    Function

    Relying on the time-series prediction model, combined with historical delivery data and user behavior characteristics, a multi-factor prediction model is established to dynamically predict advertising conversion effects and improve budget utilization.

  • Dynamic Optimization
    Capability

    During advertising delivery, the system can receive feedback data in real time, quickly update model parameters, and globally optimize key parameters to continuously improve delivery effects.

Characteristics of
the Service Model

  • Different from the Traditional Model

    Different from traditional advertising agency or traffic distribution models, it is supported by an independently - developed technical system to integrate resources and demands from multiple parties.

  • Automated Closed-Loop System

    Build an automated and efficient advertising delivery closed - loop system, bringing all links of advertising delivery under automated and closed - loop management.

  • Advantages of High Efficie- ncy and Precision

    It possesses the capabilities of efficient and precise dynamic optimization as well as intelligent delivery algorithm decision-making, which enhances the effectiveness of advertising delivery and the efficiency of resource utilization.

  • Requirement Model Transformation

    The client's advertising requirements, such as budget, cycle, target user group, etc., are converted into a structured data model through structured analysis.

  • Traffic Portrait Transformation

    Convert complex user characteristics in the traffic pool, such as demographics, geographical location, and interest preferences, into a computable numerical model.

  • Real-Time Comparison and
    Decision-Making

    By conducting real-time comparison between the demand model and the traffic portrait, the matching degree is quickly evaluated, providing a scientific basis for the formulation of delivery strategies.。

Principle of
the Matching Mechanism

Core Advantages of
Custom Software
Development Services

  • Real-Time Data Analysis

    Quickly parse the tag data in the traffic package to generate user group portraits.

  • Demand Comparison

    Compare the client's advertising demands with the traffic portrait in real time and calculate the matching degree.

  • Dynamic Screening

    Based on the ranking of matching degrees, screen out the highest-quality traffic channels.

  • Prediction and Optimization

    Combine historical delivery results and model predictions to estimate and adjust delivery outcomes.

Delivery Execution Process

  • Information Input
    and Analysis

    After receiving the client's requirements, relevant information is input into the delivery management system, and structured analysis of the requirements is conducted to convert them into a standardized data model.

  • Requirement Model
    Establishment

    Establish a requirement model based on factors such as budget, cycle, and target user portrait, which serves as a reference basis for delivery.

  • Dynamic Matching
    and Adjustment

    Combine traffic resource data and intelligent algorithm strategies for dynamic matching, and make dynamic adjustments to the delivery based on feedback results.

Our Clients

  • Main Customer Groups

    The main customers for advertising services are enterprises and organizations with advertising delivery needs, mainly advertising companies and agency organizations. Through cooperation with them, it can indirectly serve brand owners and enterprise customers in multiple industries, and fees are usually charged based on the number of displays.

  • Key Delivery Parameters

    When customers put forward delivery requirements, the company will provide key parameters such as the scale of advertising budget, delivery cycle, target user profile, advertising display form, advertising materials, and creative content. For example, the budget and cycle determine the pace of resource allocation.

  • System Information Processing

    After the system receives the requirements, the company will conduct structural analysis of this information, convert it into a calculable data model, and establish a corresponding demand model to provide a basis for subsequent intelligent matching.

Enterprise-level Custom Software
Development Services

Full Lifecycle Services

The company provides enterprise-level clients with full-lifecycle custom development services covering requirement analysis, system design, development and implementation, testing and delivery, as well as maintenance and technical support. It conducts differentiated system R&D entirely based on clients' specific business scenarios and operational goals, ensuring that the delivered results highly align with clients' needs and meet their long-term business development requirements.

Business Process Stages

  • Requirement
    Analysis

    Conduct in-depth communication with clients on their business objectives, comprehensively sort out business processes and functional requirements, and output accurate and detailed requirement documents to lay a solid foundation for subsequent system design.

  • System Design

    Based on the requirement documents, complete the overall architecture and detailed function design, clarify the technical solutions, and ensure the system has scalability and maintainability.

  • Development and
    Implementation

    The development team strictly follows the design plan to carry out code writing and function implementation, maintains phased communication with clients, and synchronizes project progress in a timely manner.

  • Testing and
    Delivery

    Conduct functional testing, performance testing, and user acceptance testing. After ensuring the delivered product meets quality standards, complete the delivery to provide customers with a stable and reliable software system.

  • Maintenance
    and Support

    After the system goes live, provide full-cycle technical support including operation monitoring, vulnerability repair, and function upgrades to ensure the continuous and stable operation of the system.

Core Professional Team

  • Senior Software
    Technical Team

    With solid technical skills and rich practical experience, the team proficiently applies cutting-edge technical tools and methods to improve efficiency and accelerate the development of software systems, ensuring stable and reliable operation.

  • Professional Project
    Management Leaders

    With excellent project management capabilities, they oversee the entire process, efficiently coordinate resources, and strictly adhere to quality standards to ensure projects progress efficiently and are delivered on schedule.

  • Industry Expert
    Consultant Team

    With in-depth research on business logics and development trends across multiple industries, the team injects accurate industry insights into projects and customizes solutions that align with industry characteristics.

World-leading Pioneer in Advertising Technology (AdTech) Services

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